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Channel: Field Assignment » Betsy Francoeur
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Apps for Ag: Analyzing Your App

Measurement has always been one of the greatest challenges for marketers and apps are no exception. As the dust settles from the big bang of the app universe’s birth, marketers and tech firms are still...

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Extreme Flooding, Extreme Drought, Extreme Damages

A deep, melting snowpack and heavy spring rains have caused record flooding over millions of acres of prime U.S. agricultural land, including North Dakota, Missouri, Mississippi, Arkansas, Tennessee...

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Apps for Ag: Mobile App vs. Mobile Web App

As mobile technology becomes more and more sophisticated, mobile apps have evolved into highly capable tools for searching, connecting, learning and gaming. The ag industry has eagerly embraced the...

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Take Part in The Food Dialogues

As growing numbers of consumers question where their food comes from, farmers are responding by opening the doors to their operations through blogs, tweets and other forms of social media. To encourage...

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A Day in Agriculture: Agvocates Unite

On the heels of the Food Dialogues last week, Farm Journal Media will present “A Day in Agriculture” on September 29. A Day in Agriculture isn’t your typical documentary, but promises instead to weave...

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All I Really Need to Know I Learned from World Dairy Expo

Do what you love. You’re never too young to get involved. Many hands make light work. Everything is more fun with friends. A shared passion can bring the whole world together. There’s always more to...

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3 Ways Ag Marketers Can Benefit from Google+

Although Google+ and Facebook share many similarities, the differences Google+ offers can benefit ag marketers in big ways. You could argue that Facebook is a rowdy carnival with gazillions of games...

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Agriculture in 2011: A Year in Pictures

This year has been a roller coaster of extreme weather, key government policies and changing technology. Despite 2011’s challenges, the agriculture community has pulled together to pull through....

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Why the World Needs Ag Communicators

Coming back from an errand over my lunch hour, I found myself behind a large tractor on a main road. Although my first instinct was to get around him as quickly as possible, curves and hills made that...

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All I Really Need to Know I Learned from World Dairy Expo—Take 2

When something great happens to you, fist pump! Don’t lose sight of your past. It’s the foundation you’ll build your future on. Go big or go home. You know all those studies saying spending time with...

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